I started out with an iPod mini and then bought an iPod. I loved it so much, it made me want to try OSX. I was worried that it wouldn't integrate into my existing windows work network (Small Business Server), so I didn't want to shell out the money for a mac. So I installed OSX on a partition on my Dell laptop. I liked it so much, I reinstalled it as the main partition. Even with the time investment and problems mentioned in the article, I liked it better than windows, and I have used windows all my life. I was also able to integrate it fairly well with my network, after some tweaking. A couple months ago, I bought a macbook pro and sold the Dell.
So, I think this is a big reason why Apple doesn't do anything. If OSX would have worked perfectly on the Dell, I many not have switched to mac hardware. But it doesn't and won't. You can get much of the mac experience on a PC, but it just isn't the same. But, by being able to try out OSX on my Dell, I bought Apple hardware.
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